Mr. Moberly’s services are important - beneficial

to companies because…

With increasing regularity the difference between making a profit and fighting for financial survival is a companies’ ability to sustain control, use, and ownership of their IP, know how, and intangible assets!

The ability of a company to generate – maximize – extract value from its intellectual property, intangible assets, proprietary know how, competitive advantages and brand is directly related to its ability to sustain indeterminate control, use, ownership and value of those assets. That’s because, 75+% of most companies’ value, sources of revenue and future wealth creation are embedded in those assets, however:

1. The government does not issue certificates to companies stating ‘these are your trade secrets, proprietary know how and competitive advantages’. Rather, its every company’s responsibility to protect and preserve those assets!
2. Proof of IP ownership (patents) no longer constitute a deterrent to would-be counterfeiters, misappropriators, or infringers, nor does it provide assurance of economic benefits to the rightful owner!
3. Infringement, misappropriation, counterfeiting and assorted other forms of compromise should no loner be characterized as just additional risks of doing business, because, left unchecked, those risk (probabilities) rapidly become inevitabilities in today’s hyper-competitive, winner-take-all global business environment!
4. Decision makers must know precisely what knowledge-based assets warrant protection, when, from what, and from whom!
5. Knowledge-based assets are perishable, non-renewable and generally irretrievable and once they’re gone, they’re probably gone forever!
6. Computer/IT security is not synonymous with protecting – preserving value or sustaining control, use and ownership! Knowledge-based assets exist in many forms other than electronic ‘bits and bytes’!