Fear, uncertainty, and doubt are frequently intangible liabilities, depending on who the intended recipient(s) are, the context (motive, intent) how FUD ‘factors’ are conveyed, especially when either is over-dramatized – embellished with the intent to influence actions – reactions from/by those being targeted and/or receptive to FUD messaging.
Archives for May 2017
Organizing principles, objectively grounded in fact, non-anecdotal, give legitimacy to how complicated and multi-faceted (risk) phenomena are articulated and effectively addressed.
A percentage of business leaders, remain variously dismissive and under-appreciative of intangible assets, i.e., what they are, and how to utilize (exploit) them effectively, lucratively, and competitively.
Today, IA intensive-dependent businesses are rapidly becoming a managerial and operational norms.
Intangible asset (IA) risks that materialize should be cause for adjusting a businesses’ tolerances – thresholds for IA risk, irrespective of size, sector, maturity, and/or financial health.
Why is it that business leadership may initially dismiss or express skepticism about achieving familiarity with intangible assets?, is it because these assets are not immediately recognized as a correlate to mitigating a (business point of) pain?