by beanstalk | Jul 16, 2012 | Intangible Assets & Business
Michael D. Moberly July 16, 2012 Providing services that elevate client familiarity with their intangible assets and strategies to better exploit those assets, can legitimately endear clients to a (law firm) service provider by exceeding expectations and returns...
by beanstalk | Jul 10, 2012 | Intangible Assets & Business, Intangible Valuation & Monetization
Michael D. Moberly July 10, 2012 The Stolen Valor Act made it a crime for someone to falsely claim receipt of military decorations or medals. Upon conviction, the Act imposes enhanced penalties if the Congressional Medal of Honor was falsely claimed. Respectfully,...
by beanstalk | Jul 9, 2012 | Intangible Valuation & Monetization
Michael D. Moberly July 8, 2012 This post represents a pessimistic, but, what I believe is a very relevant analogy contrasting the global preference for – expectation of authenticity in sporting contests to consumer receptivity to buying and wearing...
by beanstalk | Jul 2, 2012 | Business Reputation Risk & Mitigation
Michael D. Moberly July 3, 2012 Throughout the past decade, especially following the 2001 publication by the Brookings Institution of two seminal books; (1.) Intangibles: Management, Measurement, and Reporting authored by Baruch Lev, and (2.) Unseen Wealth authored...