Selecting the best individual or firm to conduct intangible asset due diligence is critical to transaction success!
Archives for May 2012
Are company’s intangible assets sustainable? If so, can we assess their contributory value and functionality – life (longevity) cycles?
It’s important to recognize that merely because a deal or transaction has progressed to the due diligence stage, there is absolutely no guarantee the projected values, synergies, and competitive advantages the targeted intangible assets are projected to bring will sustain those projections.
Intangible asset due diligence must be much more than a cursory or confirmatory review of the assets’ presence, absence, or positioning!
Information asset safeguards must be designed for rapid maneuverability to reflect changes in value and risk!
A company’s competitive advantages or business differentiators are embedded in its intangible assets, e.g., brand, image, goodwill, reputation, relationship capital, etc.