by beanstalk | Mar 15, 2012 | Uncategorized
Michael D. Moberly March 15, 2012 If a tree falls in a forest when no one is around, does it make a sound? Similarly, if a company asset that happens to be intangible, something which 65+% of a company’s assets are, is stolen, misappropriated, or copied by a...
by beanstalk | Mar 14, 2012 | Safeguarding Intangible Assets & IP
Michael D. Moberly March 14, 2012 Among information asset protection professionals, there’s an adage or as some refer to it, a ‘rule of thumb’ that remains relevant at least since I initially read about it 25+ years ago. It’s euphemistically referred to as the...
by beanstalk | Mar 12, 2012 | Uncategorized
Michael D. Moberly March 12, 2012 (Book review with application to intangible assets.) The persistent, asymmetric nature, and shear number of risks, challenges, and problems that companies routinely face today with respect to their intangible (IP) assets are not...
by beanstalk | Mar 9, 2012 | Business Reputation Risk & Mitigation
Michael D. Moberly March 9, 2012 Conventional IP Audits Are No Longer Sufficient In today’s knowledge (intangible asset) based economy, conventional snap-shots-in-time, one-size-fits-all, check-the-box types of IP – intangible asset audits, assessments, and/or due...
by beanstalk | Mar 8, 2012 | Business Reputation Risk & Mitigation
Michael D. Moberly March 8, 2012 For starters, management teams, boards, and other business decision makers must recognize the economic fact that 65+% of most company’s value, sources of revenue, and building blocks for growth today evolve directly from intangible...