by beanstalk | May 28, 2010 | Intangible Assets & Business
Michael D. Moberly May 28, 2010 Effective and consistent utilization and management of a company’s intangible assets is one of the most important and significant interventions a management team and board can undertake. This is not merely over-dramatized...
by beanstalk | May 26, 2010 | Intangible Assets & Business
Michael D. Moberly May 26, 2010 Is ‘cloud computing’ merely a 2010 version of outsourcing? To be sure, the availability of ‘cloud computing’ opportunities reflects the rising and global need for access to not only computing services,...
by beanstalk | May 19, 2010 | Uncategorized
Michael D. Moberly May 19, 2010 A company’s trade secrets and proprietary information are intangible assets because they provide both objective and subjective value. Objective value in the sense that they are directly related to the continuity of a company...
by beanstalk | May 18, 2010 | Business Reputation Risk & Mitigation
Michael D. Moberly May 18, 2010 This post describes strategies for making presentations to management teams and boards about mitigating business risks. An important underlier to this discussion however, is to recognize that 65+% of most company’s value,...
by beanstalk | May 3, 2010 | Intangible Assets & Business
Michael D. Moberly May 3, 2010 When I discuss trade secrets and trade secrecy, I am not necessarily talking about the Coca-Cola’s of the world that have literally built an incalculably valuable and global brand around its trade secret formula for...