There is no other time in the history of company governance when ensuring control, use, ownership, and value of intangible assets and mitigating the attendant (asymmetric) risks is a more direct contributor to achieving growth, profitability, competitive advantages, and sustainability!
Archives for March 2009
Just how vulnerable are companies to having their proprietary-sensitive information, data, and intellectual property stolen or comprised as a consequence of the current recession?
Today’s security (information asset protection) practitioners are expressing more concern about ‘insiders’ leaking – compromising sensitive company data that they are about ‘outsiders’ breaking (hacking) in and stealing it according to various current studies and surveys.
To effectively position a company’s intangible assets to maximize their (potential) value requires an obvious interest and understanding of the nuances of intangible assets aligned with certain necessary skill sets.
An important objective (outcome) to any business transaction today should always be to maximize and extract as much value as possible from the intangible assets in play and/or are part of a deal.
All too frequently contributions’ intangible assets make to a company are overlooked, neglected, or outright dismissed, and sometimes obscured by the assets’ (a.) absence of physicality, and (b.) not knowing precisely where and how intangibles ‘fit’ on balance sheets. With equal frequency, their proprietary and competitive advantage features go unrecognized and certainly undervalued, or not valued at all.